Uber and e-payment company, Visa are planning to give all Uber riders in Africa who pay with their Visa cards an experience.
In a multi-year agreement announced by both companies, it is clear that this partnership leverages both technology platforms to encourage the use of electronic payments among consumers across the continent.
This partnership, though promising, comes amidst complaints of driver behaviour, availability of Uber drivers versus the competition, Taxify, etcetera.
Uber is refusing to take the back seat as this promotion with Visa gives new and existing riders across Nigeria special deals when paying with their Visa card. During the promotion period, new riders will get discounts off their first two rides. Existing riders who pay with Visa will get a complimentary trip every sixth ride.
All riders need to do is link their Visa card in the payment option of their Uber app before they initiate their trip.
According to reports, General Manager for Uber Sub-Saharan Africa Alon Lits, mentioned that the partnership is a “win-win for both riders who have flexible payment options” and will increase the demand for Uber cabs, not too sure if Uber drivers will see it that way though.
Andrew Torre, Group Country Manager, Sub-Saharan Africa for Visa said: “Visa’s purpose is to be the best way to pay and be paid, for everyone, everywhere.” He went on to stress that Visa is always looking to align with like-minded brands that will help bring the “cashless vision to life, and ensure that consumers have multiple payment options to best suit their everyday lives.”
“Uber and Visa are going to remove those barriers in Africa, making it easier and more convenient to pay for a ride, and help people get to where they want to be,” Torres added.