Google is getting rid of the unskippable 30-second advertisements that sometimes play before YouTube videos. But, it will happen next year. 😣
The main reason to get rid of the 30-second, unskippable ad format is viewers just don’t like them. In a survey done by Accenture last year, over 80 percent of respondents from various countries said they thought their online video watching was interrupted by ads too much.
In a statement released first on marketing and advertising site Campaignlive.co.uk, Google said that the move was done to provide a better advertising experience on the platform. “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” a Google spokesman said.
Though advertisers might be a little upset, YouTube is just doing what it can to stay relevant now that Facebook is investing heavily in video.
YouTube, however, will not be completely dropping unskippable ads. Six-second, 15-second, and 20-second unskippable ads will remain.