Taxify Lagos is lowering prices, again.
While Taxify has remained higher in trip fare than its competition Uber, the company has practically taken over the rider base of the Nigerian market which we reported exclusively here. Now, in order to appreciate her customers, the company is cutting down fare prices “this ember month”, they said.
Although this might sound like Taxify is competing with Uber on her promo in partnership with Visa where it promises to give new and existing riders across Nigeria special deals when paying with their Visa card, Taxify insists they want to help customers go through the ’ember’ period as it is a norm for the price of basic necessities, and transportation in the country to increase at this time of the year.
“Our September price drop means that not only will riders pay less for their trips but driver-partners will see even better earnings from increased demand- Taxify
The resultant effect of this will be more riders on Taxify and a higher demand for more drivers. In a press release by Taxify, the company says; “Our September price drop means that not only will riders pay less for their trips but driver-partners will see even better earnings from increased demand. While lowering the prices, we’ll be compensating drivers with bonuses and keeping them happy with the earnings and support we provide, which leads to ultimately better service for riders.”
New rates for riders are
- ₦300 start, ₦65/km, ₦6/min
- Minimum ride fare will stay at ₦400
Price wars have been a cause of contention between Taxify and it’s longest standing competition Uber in the recent past. While it is unlikely that we have seen the last of these two fight dirty, catchup on our exclusive #TechCityDisqus with driver-partners on both apps here and an op-ed on the fierce competition here.