Ahead of its much-anticipated news event this week, Apple is already preparing the inside and outside of the venue.

That event, which is widely expected to bring the next version of the company’s iPhone, is being held in the theater at San Francisco’s Yerba Buena Center for the Arts.

Just as it’s done with past events there, Apple has begun covering the front of the building with colorful window dressings. Where March’s iPad event brought splatters of paint, this time around Apple has gone with a decidedly more controlled style with what look like ribbons of color.

The Event is scheduled to take place on Wednesday, 10th of September 2012, Time: 5pm.