OEM company has supposedly come out of the tough times it had last year with the announcement that it shipped 23.16 million smartphones in Q2 2017 – a 70% increase from Q1 thus setting a new record for the company.
“This achievement signifies a major inflection point in our growth — after two years of internal recalibration, Xiaomi is once again embarking on a rapid growth trajectory,” Jun wrote. “This is a truly significant milestone for Xiaomi — to date, no other smartphone company globally had been able to resume growth after a decline in sales.”
Jun said the rebound could be linked to the company’s big investments in design and R&D. He also said the company had recommitted itself to quality control and customer satisfaction.
“After much internal discussions, we laid out the blueprint of our action plan and established a division solely focused on product quality,” he wrote. “Our goal is to win through the ‘iron-fist’ of quality!”
Jun revealed that much of the company’s success was the result of changes in Xiaomi’s retail sales model. But it also made big inroads into India, where he said sales increased year-over-year by 328 percent in the first six months.
“We now has a goal of shipping 100 million smartphones in 2017.”
To put these figures into perspective, it is worthy to reveal that Apple sold 211.88 million iPhones in fiscal year 2016. Some analysts are projecting that number will jump to 250 million or higher for fiscal year 2018 with the release of the iPhone 8.
Still, Xiaomi and Jun are feeling the wind at their backs.
“A new chapter for Xiaomi has just begun, and so many possibilities lie ahead of us,” he wrote. “Our future is as vast as the constellations and beyond.”