Taxify has changed its name to Bolt in order to reflect its global expansion strategy. While the ride-hailing service has been using the name Bolt for its new electric scooter service, it said it took the decision to expand its services, which include providing multiple transportation options beyond private cars.
Markus Villig, Taxify (and now Bolt) co-founder and chief executive,
speaking on the new development, said Bolt represents the company’s goal of solving urban transportation problems beyond sharing taxis to motorbikes and scooter sharing.
“The rebrand from Taxify to Bolt is serving a few purposes. Tapping the basic meanings of bolt, the new name implies speed, as well as electricity,” Villing said.
Bolt Nigeria (Taxify) also confirmed the news on Twitter.
“With our entry into Nigeria over 2 years ago, we had one goal – build the best way to move in all the cities we operate. We have grown in leaps and bounds over the years and are now aiming to solve transportation needs on a broader scale.”
“Because of this, we are rebranding to take on a new name, one which encompasses our future. Our new name Bolt, stands for fast, effortless movement- exactly what you deserve.”
While the new brand will be gradually rolled out across Bolt’s global markets over the following weeks, users have been informed not to take any action as the app will update automatically.
Since its launch in August 2013, the tech company is growing to be a leader in 27 European countries and African countries like Nigeria, South Africa, Kenya, Ghana, Tanzania, and Uganda. It is also believed to be the first company to bring ride-hailing and scooter sharing together in one single app.
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