Browsing Tag
Appsflyer
7 posts
AppsFlyer acquires oolo to transform decision-making in African product marketing
AppsFlyer's acquisition of oolo aligns with the increasing integration of AI technologies worldwide, particularly in Africa, where AI adoption is gaining momentum.
Revolutionising Access – Deep linking’s transformative impact on Africa’s digital landscape
Many app developers have turned to deep linking technology, putting app navigation and customer experience at the forefront of their plans.
Nigerians, South Africans downloaded more iOS apps from Q12022 to Q1 2023 – Appsflyer report
The Appsflyer State of eCommerce App Marketing report revealed that ecommerce app marketing spend between Q122 & Q123 was almost as high as $5billion.
AppsFlyer launches new measurement and analytics support for ChatGPT plugins
The Appsflyer ChatGPT plugin support allows e-commerce, retail and travel brands to better measure their activity with high-intent audiences throughout the user journey.
Nigerian mobile app installs surge during Ramadan, AppsFlyer data reveals
Fintech app installs peaked in the final week of Ramadan, showing the high demand for financial services such as money transfers from the USA and UK diaspora to Nigeria.
AppsFlyer gives insight into global e-Commerce trends for 2023
For the future, Appsflyer recommends that e-commerce retailers focus on mobile payment options like Apple and Google pay.
3 trends set to dominate African mobile apps in 2022
Apps will grow in capability through embedding their suite of features into people’s everyday lives