November 18, 2017

Nigerian startups to compete for NGN10m on The Amazon Project

Paul AdepojuJan 10, 20173min

U.S-based Digital Marketing Agency, AIS Media, today announces the premiere season of The Amazon Project (TAP) – a 13-week television production aimed at selecting and investing in the brightest entrepreneurs and business ideas in Nigeria. The program will air on terrestrial and satellite television channels towards the end of the first quarter of 2017.

The Amazon Project (TAP) will provide up to NGN10 million in seed capital and business incubation support to 10 participants who can demonstrate their superior abilities as entrepreneurs, to an expert panel of carefully selected judges and, ultimately, the viewing audience.

TAP judges are Foluso Phillips (Chairman of Phillips Consulting), Funke Bucknor (CEO of Zappahire Events), Anne Agbakoba (Founder Numeris Media Group), and Wole Faroun (CEO NetPlusDotCom). There will also be Guest Judges throughout the season.

Wole Faroun, CEO of the Project said: “Doing business in Nigeria in a recession is a like wading through the famous Amazon rainforest where only the toughest and smartest survive. This project will reward entrepreneurs that can prove they have what it takes to make it in Nigeria by applying innovation and smart economics to meeting needs and solving complex business problems.“

Segun Lawal, creative anchor and lead producer of TAP said: “The Amazon Project is entrepretainment at its very best. In this intense, reality TV show, business meets entertainment in a manner tailored to the Nigerian environment, and geared at promoting local industry and innovation.”

TAP is sponsored and supported by a leading telecommunications firm and a foremost commercial bank. Both institutions are ideal partners for this project, having demonstrated a strong commitment to supporting entrepreneurs and small businesses over the years.

The show will be produced by Ultima Studios, and the episodes will be recorded at their multimillion-dollar studio complex in Lagos. To ensure integrity of the contestants’ selection process, both shortlisting and voting  will be overseen by a leading entrepreneurship and capacity building organization, in collaboration with  a major consulting firm in Nigeria.

To join the hunt for the next Big Businesses in Nigeria, and for more details on the show, please visit the project’s website at

Paul Adepoju

Paul ADEPOJU is a Nigerian freelance journalist, managing editor, blogger and published writer (3 books already). He has vast experience working with various media organizations in Africa, Asia, Europe and America. He covers stories on various genres and for various audiences. He is the managing editor of which is Africa’s leading health news website; he also manages, a city blog that focuses on happenings in his home town of Ibadan, southwest Nigeria. He has won several awards including Nigeria’s Vanguard Newspaper’s Young Nigerian Making The Difference award; a certificate of recognition from UNESCO and Goi Peace Institute in Japan; a finalist at the International Press Institute’s Young Nigerian Journalist of the Year award; and was the only African finalist in the NetImpact/FedEx Global Access Essay Competition.

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