November 20, 2017

From Lagos, Taxify expands to London

Paul AdepojuSep 5, 20173min

Taxify, the disrupting ride sharing app from Europe that has actively competing with Uber in Lagos has expanded its coverage to London. It begins operations officially this morning and claims to have already signed up thousands of drivers who are ready to accept rides anywhere in the Capital from 10.00am on Tuesday 5 September.

In a familiar price slash strategy that is now synonymous with Taxify, the company said it has suspended any surge pricing and is offering a huge 50% discount to riders during the month of September.

One interesting component of the company’s official announcement made available to TechCity is that it directly mentioned the comparison between its commission and that of Uber.

“Taxify takes only 15% commission from its drivers, which is up to half the commission taken by Uber and other ride-sharing platforms. The lower commission allows Taxify to offer lower prices for riders and more take-home pay for drivers. The service also allows drivers to create a defined radius for pick ups, meaning they don’t need to stray too far from home,”  Taxify stated.

Markus Villig, founder and CEO of Taxify, said: “London is a huge and thriving marketplace for private urban transport, and we’re excited to launch here. We know that Londoners are crying out for an alternative to the options currently available to them and we have listened intently to what both drivers and riders want.

“We have based our business around a sense of fairness and transparency and it is testament to our business model that we have had thousands of London drivers sign up to Taxify in such a short space of time. We are enormously proud to be offering more choice and improved quality of service to riders.”

Finn Geraghty, UK operations manager, comments: “Drivers can expect to earn 10% more when driving with Taxify compared to competitors. Taxify achieves this by offering loyalty rewards to drivers in conjunction with lower prices to riders. Our focus as a company has always been providing our drivers with higher revenue-per-ride, as we’re firm in our belief that happy drivers means happy riders.”

Paul Adepoju

Paul ADEPOJU is a Nigerian freelance journalist, managing editor, blogger and published writer (3 books already). He has vast experience working with various media organizations in Africa, Asia, Europe and America. He covers stories on various genres and for various audiences. He is the managing editor of HealthNewsNG.com which is Africa’s leading health news website; he also manages IBPulse.com, a city blog that focuses on happenings in his home town of Ibadan, southwest Nigeria. He has won several awards including Nigeria’s Vanguard Newspaper’s Young Nigerian Making The Difference award; a certificate of recognition from UNESCO and Goi Peace Institute in Japan; a finalist at the International Press Institute’s Young Nigerian Journalist of the Year award; and was the only African finalist in the NetImpact/FedEx Global Access Essay Competition.



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