As part of the efforts to expand the app’s consumer uses, Instagram will soon let people book appointments with businesses.
For example, you’d be able to book a makeover by going to a makeup artist’s instagram profile and then click a button to schedule it. That simple.
According to James Quarles, Instagram’s head of business, the new feature, will give Instagram’s more than 1 million active advertisers a more concrete way to measure the impact of their accounts.
“When someone books an appointment, that’s not a ‘like’ or a ‘follow,’ that’s actual action,” he said. The company also says it may eventually add more tools, like reviews.
The new feature is set to roll out in the next couple months.