August 19, 2017
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Articles | TechCity


Anibe IdajiliAnibe IdajiliAug 17, 20176min

There’s a perception out there that SEO (search engine optimization) is complex—and so many people would rather ignore it. But while this perception is somewhat understandable, to launch your brand, create content , and build out your online presence, SEO tools are actually pretty what you need. Plus, if you ignore SEO, you’re essentially turning your back on the largest source of free customers on the web.

To make sure your website gets found in the vast sea of the internet, below are some of the top choices for beginners:


Anibe IdajiliAnibe IdajiliAug 16, 20177min

Technology trend awareness is basically about being in tune with emerging technology trends/ innovations that are readily accepted in the industry and the ability to understand their value in scaling business success

Interestingly, these trends started in 2016 and have continued in 2017, and in three years they will be driving more profound changes  in life and business.

Here are 7 tech trends that will be disrupting your business sooner than you think.

1. The new wave of Artificial Intelligence (AI) and Machine Learning

According to Tractica, the key trends to look out for in the AI Market Development include the following:


Anibe IdajiliAnibe IdajiliAug 14, 20176min

Technology is evolving fast and everyone accepts that they need to “do social media”. But with so many guides and blogs talking about the best practices available, should we just jump in and “do” it? What are the risks of making huge social media mistakes that could destroy our businesses?

Here are 15 social media mistakes startups make with their promotions, and the ways to avoid each one:

1. No Plan

You have awesome ideas for marketing your product or service, but you never follow through. Before embarking on a social media marketing strategy, you need to have a strategy. Simple.


Anibe IdajiliAnibe IdajiliAug 14, 20175min

Of course, not all companies are in the tech industry, but almost every company has a tech department. Like in the culture at other companies, tech companies can be just as vibrant and fun as any for techies.

You should probably consider being in tech because you’d never have to worry about these issues:

1. Boredom

Think that working in tech means you don’t need to rely on other people or things to entertain you? Of course, it’s about development, inventiveness and creativity, but no, it’s not all cold and hard logic in tech. You may not have the luxury of jumping all over the place, but you’ll be coming up with solutions to problems and maybe even completely new innovations while having fun.


Anibe IdajiliAnibe IdajiliAug 10, 20177min

A good definition for a startup is an organization seeking a business model that is both repetitive and scalable. So, it is understandable that even a failing startup must have had to provide products or services under conditions of extreme uncertainties about the market, customers, resources, channels, pricing, and strategy.

With companies like Yahoo, Myspace, and Dell, who seemed to have been doing everything right failing, it’s imperative for startups to validate their business models. They must keep iterating and adapting to industry trends, if they must stay afloat.


AdewaleAug 9, 20177min

E-commerce has become a global multi-million dollar industry, with worldwide sales projected to hit an all-time high of $4 trillion in three years. Although accurate statistics on the volume of e-commerce transactions on the continent is hard to come by, research by McKinsey indicates that e‑commerce will open up a new shopping experience for Africa’s growing middle class. According to McKinsey, e-commerce could account for 10% of retail sales in the continent’s largest economies by 2025, translating into about $75 billion in annual revenue.

Aishat AdamsonAishat AdamsonAug 8, 20176min

We literally can’t live without our phones these days, we basically live on the net and we cannot deny that technology has brought some awesome innovations over the years that we can’t help but appreciate; I mean, who needs a grounding machine when we’ve got a blender, who writes a letter when we’ve got WhatsApp?

In recent times, we have seen the advent of ICT making communication around the world easier, there has been the discovery of A.I and machine learning that has got humans interacting with directly with robots. Gone are the days when parents gave their children basic handsets for simple communication, everybody has an android phone.


Paul AdepojuAug 7, 20175min

Late July, Google CEO, Sundar Pichai, was in Nigeria unannounced and he spoke at the Google for Nigeria event which was largely a showcase of Google’s agenda for Nigeria and Africa.

Although many in attendance expected he would deliver a keynote address, he went for a keynote interview instead during which he somehow revealed the uniqueness of Google and its products.

According to him, Google’s product design is such that it can be used by anyone – from the professor in Harvard to the child on the street of Lagos.


Anibe IdajiliAnibe IdajiliAug 7, 20179min
co-working spaces

Co-working is a work style that involves a shared working environment. It is the new flexible way to go to work that meets the needs for the modern workforce.  Co-working spaces are an appealing option for professionals who work from home, independent contractors, or people who travel frequently or often work in relative isolation.

As a freelancer working alone, a startup owner or entrepreneur with a relatively small team, here’s a list of top co-working spaces in Nigeria:

Co-Creation Hub – Yaba, Lagos

CcHUB is Nigeria’s first open living lab and pre-incubation space designed to be a multi-functional, multi-purpose space where work to catalyze creative social tech ventures take place.


Anibe IdajiliAnibe IdajiliAug 3, 20175min

Writing may seem like an easy activity, but it can be really demanding, especially with all the schedules and processes you have to keep in order not to compromise on the quality of your content. Of course, writing can be enjoyable, however, content writers sometimes suffer creative blocks or plain old laziness. As a writer myself, I know firsthand what it means to lose your way around writing.

Fortunately, there are ways around these dilemmas. Cultivating the right habits and utilizing several writing tools can help you focus and get the job done fast!