Tim Cook, Apple CEO, has spoken publicly on the concerns that the iPhone X is overpriced at USD999. According to him, the cost of the device is a value price for the technology they are getting from the new device.
“Well, it’s a value price, actually, for the technology you’re getting. As it turns out most people are now paying for phones over long periods of time. And so very few people will pay the price tag of the phone initially. Also most people actually trade in their current phone, and so that reduces the price further, and some carriers even throw in subsidies and discounts.
And so when we look at it, the phone — the iPhone in particular — has become to essential in our daily lives, people want it to do more and more and more, and so we built more and more technology in to be able to do that.”
The new device comes with a new all-screen design. There’s also an all-new ‘Super Retina’ resolution, a reinforced glass design and support for wireless charging, with the iPhone X arriving with support for the Qi charging standard. The iPhone X won’t be released at the same time as the new iPhone 8 and iPhone 8 Plus, which will start shipping on 22 September. Instead, Apple announced that iPhone X pre-orders will begin on 27 October, with shipping to begin 3 November.