Social media giant Twitter has extended First View to Nigeria. First View is a video product from Twitter which allows advertisers, particularly brands, to use Twitter’s top advertisement slot for 24 hours.
This vantage position can be used by advertisers and brands to share their brand story using video.
According to the social media giant, Twitter is used daily by millions of people across the world majorly to talk about what they are passionate about – including culture-shaping topics. Likewise, the platform has become a medium for brands to reach the live, premium audience, creating significant brand moments for their product launches, event sponsorships, and film premieres. With First View, marketers can scale their efforts even further.
This is how the service works.
When you first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Allowing marketers to tell a powerful visual story across the Twitter audience.
The medium allows Twitter to latch on video which is expected to be the fastest-growing content type on mobile and desktop through at least 2020, when it will account for more than 80% of all consumer internet traffic.
It has also been revealed that video tweets are six times more likely to be shared than image tweets.
“In markets where First View has been available it has helped brands across a variety of verticals quickly achieve scale with compelling video creative. On average, First View can increase Tweet recall by more than 141%; campaign awareness by +58%; message association, +29%; brand awareness, +18%; and purchase intent, +13%,” Twitter said
As an Amazon Associate, TechCity may earn a small commission if you shop these products.
NEW'C [3 Pack Designed for iPhone 14, 13, 13 Pro (6.1") Screen Protector Tempered Glass, Case Friendly Anti Scratch Bubble Free Ultra Resistant
$5.89 (as of April 24, 2024 07:25 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Ailun 3 Pack Screen Protector for iPhone 15 Pro Max [6.7 inch] + 3 Pack Camera Lens Protector with Installation Frame,Sensor Protection,Dynamic Island Compatible,Case Friendly Tempered Glass Film
$6.89 (as of April 24, 2024 07:25 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Monster Energy Zero Ultra, Sugar Free Energy Drink, 16 Fl oz (Pack of 15)
$23.85 (as of April 24, 2024 07:25 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Premier Protein Shake, Chocolate, 30g Protein 1g Sugar 24 Vitamins Minerals Nutrients to Support Immune Health, 11.5 fl oz (Pack of 12)
$26.13 (as of April 24, 2024 07:25 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
STANLEY IceFlow Stainless Steel Tumbler with Straw, Vacuum Insulated Water Bottle for Home, Office or Car, Reusable Cup with Straw Leak Resistant Flip
$35.00 (as of April 24, 2024 07:25 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Amazon eero 6 dual-band mesh Wi-Fi 6 extender - expands existing eero network
$79.99 (as of April 23, 2024 07:25 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Acer Aspire 3 A315-24P-R7VH Slim Laptop | 15.6" Full HD IPS Display | AMD Ryzen 3 7320U Quad-Core Processor | AMD Radeon Graphics | 8GB LPDDR5 | 128GB NVMe SSD | Wi-Fi 6 | Windows 11 Home in S Mode
$299.99 (as of April 23, 2024 07:25 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Acer USB Hub 4 Ports, Multiple USB 3.0 Hub, USB A Splitter for Laptop with USB C Power Port, USB Extender for A Port Laptop, Windows, Linux, Acer PC and More (2ft)
$9.99 (as of April 23, 2024 07:25 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
havit HV-F2056 15.6"-17" Laptop Cooler Cooling Pad - Slim Portable USB Powered (3 Fans), Black/Blue
$22.39 (as of April 23, 2024 07:25 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
This is interesting. And I’m still waiting for the expansion of its traditional 140 characters.