Cab hailing app, Taxify, has been quite a success since it made its move into the Nigerian market and now, information contained in a mail from “Uche from Taxify” has it that the company is lowering prices.
Now if you had no idea what Taxify used to charge, here’s a breakdown of that:
This is a huge move Taxify is making considering the fact that their biggest competition, Uber, charges higher than Taxify’s old price. So Taxify’s price was lower than Uber’s and now, they are lowering it again!
The moment I heard this news, I was immediately worried for the drivers or Taxify partners. Addressing that, Taxify said “While lowering the prices, we’ll be compensating our drivers with bonuses, to compensate the difference. Our focus is to provide drivers with better revenue per ride and keeping them happy with earnings and support we provide, which leads to ultimately better service for clients.”
In other news, Uber is sitting pretty in the corner and I am most certain that in a matter of HOURS they will come at Taxify by also reducing their fares. I say this because when Taxify was still trying to make a big break into Nigeria last year, Uber (Lagos) made an aggressive offer of 50% off every trip for about 2 weeks and that got me as it did many other people. So I’m confident Uber would go rough this time. While details of Uber’s reactive policy are still sketchy, I feel very strongly Taxify is going to win on this one.