October 20, 2017

Strategic product positioning, top class customer service drives profit during the Christmas period

Olawale AdeyinaDec 11, 20132min

The current economic climate is both challenging and competitive. Businesses have to go the extra mile to make sure they are maximizing profit.

The Christmas season is a prime time where competitors and customers alike are looking to strike the best deal they can. If businesses are not operating to their maximum potential they fall by the way side.

Christmas is one of the best shopping seasons and holidays are the most important times in retailers calendars hence a proper understanding on the need to position products and balance revenue and turnover is vital when it comes to maximizing profit.

Leading online marketplace Kaymu has identified strategic product positioning, and delivering top class customer service as profit drivers during the Christmas period.

According to the MD of Kaymu Massimiliano Spalazzi, the way and manner items are listed will greatly determine how much profit a seller makes on the Kaymu website. Researching bestselling products and introducing it during Christmas is a key factor in maximizing profit during Christmas. “Products that look set to repeat their profitable performance of past years should be given topmost priorities during the Christmas period”, Spalazzi added.

The online marketplace is highly competitive and whether shopping online or in-store, the experience the shopper receives impacts how likely it is that they will be return shoppers, hence delivering a top-notch experience is very vital to maximize profit.

To this effect Kaymu has reaffirmed commitment to deliver top-notch customer service to both is customers and merchants.

Kaymu, the online marketplace facilitates seller’s profit maximization by providing a platform which projects a public image synonymous with safe and efficient services hence the seller has exposure to an already established clientele.

Olawale Adeyina

Jesus Boy, Tech Enthusiast, Team Lead: TechCityng.com, GreenStreetMedia.Ng

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