Emily White, the Facebook executive in charge of bringing advertising to its Instagram photo-sharing unit, is leaving to become the COO (Chief Operating Officer) of Snapchat.[quote_box_center]It happened really quickly, but to have an actual COO role in one of many companies that is disrupting the communications arena is one I could not pass up -Emily White[/quote_box_center]
According to AllthingsD The move is a major talent grab by the ephemeral photo and video mobile service, which has recently been the subject of multi-billion-dollar acquisition and investment interest from several major Internet companies, including Facebook.
Emily White now a Facebook exec had been director of mobile partnerships at Facebook beginning in 2011, according to her LinkedIn profile. She was assigned to work with Instagram and its co-founder Kevin Systrom in April, and was involved in bringing advertisements to Instagram just last month.
White, who will work directly with Snapchat CEO Evan Spiegel as the company’s No. 2, told AllThingsD. It happened really quickly, but to have an actual COO role in one of many companies that is disrupting the communications arena is one I could not pass up,” she also said she has always been captivated by the creativity that has gone into the product… and she thinks that CEO Evan has been looking for someone who can help him grow and scale what is already something that has changed a lot of the way people think about the mobile experience.”