Samsung targets youths with Galaxy Star Smartphone
Consumers seeking smart mobile devices from which they can derive optimum value need look no further, as Samsung announces its new Galaxy Star smartphone, an affordable solution targeted at the younger generation of mobile phone users.
Featuring a dual-SIM functionality, the entry-level smartphone is powered by an A5 1GHz processor and the latest Android 4.1 (Jelly Bean) operating system. It has a three-inch touch screen, 2 megapixel camera, 512 MB RAM and 4GB internal memory. The device is already available at Samsung stores and accredited dealers nationwide, with a formal unveiling scheduled for June, 2013 in Lagos.
Director of Hand Held Products at Samsung Electronics West Africa, Mr. Emmanouil Revmatas, reiterated the company’s commitment to providing mobile phones that suit the unique needs and resources of individuals in Nigeria and indeed, the whole of Africa.
“Mobile handsets are rapidly becoming the centre of our lives, even as more and more users desire access to content and to enjoy more features and activities such as gaming, video and music anytime, anywhere, via their devices,” said Revmatas.
“At Samsung, we understand that consumer habits and consumption patterns are changing, thus, we are providing our consumers with the opportunity to own a device with features of a high-end smartphone at a much lower cost. The Galaxy Star is a device that provides superior value to consumers based on its features, intuitive performance and design. “We want more and more feature phone users to upgrade to the Samsung Galaxy Star smartphones .” Revmatas added.
In furtherance of its commitment to empowering Nigerian youths, Samsung will also be sponsoring ten Nigerian amateur videographers and film makers on an all-expense paid trip to Dubai, where they will attend training seminars and workshops to hone their skills in video production and directing, through its Galaxy Star Campaign.
Individuals interested in participating in the initiative are required to shoot a video using the Galaxy Star smartphone and upload same on Samsung’s website between June 3 and July 7, 2013. 20 winning videos will be shortlisted via public voting after which ten finalists will be selected for the trip to Dubai by a renowned Nigerian film producer.
Samsung Electronics West Africa’s Marketing Manager for Hand Held Products, Ms. Olajumoke Okikiolu, described the campaign as Samsung’s way of showing its commitment to the development of talent in Nigeria by providing young videographers and directors in Nigeria’s music video and film industry with the much-needed training and global exposure.
“At Samsung, we are committed to providing avenues for Nigerian youths to pursue their dreams and passions, as we believe that this would help to unlock the country’s huge economic potential. The workshops being organized in Dubai for the empowerment of winners of the Galaxy Star video competition is one of several initiatives that Samsung is undertaking towards achieving this goal. We are very proud to contribute to the growth of Nigeria’s music and film industry with this initiative,” she said.
The “Galaxy Star Campaign” is one of several youth empowerment projects undertaken by Samsung Electronics West Africa over the past few years, as part of its corporate social investment initiatives.
Other projects include the African Young Leaders Programme, an integral part of the company’s goal of positively impacting the lives of five million African youths by 2015; the Samsung-Chelsea FC ‘Dream the Blues’ Youth Football Clinic, an expansion of Samsung – Chelsea FC Youth Football Camp programme, which has already benefitted more than 5,000 children across the world; the company’s construction of its Engineering Academy in Lagos and Ekiti States, with a view to raising 10,000 electronics engineers across the continent by 2015 and its Galaxy S4 Design for Life Initiative for the empowerment of young designers in Nigeria’s fashion industry.