An online book marketplace has launched in Nigeria, it is called iKasuwa and the company aims to become the Amazon for Nigeria.
The marketplace provides an online platform where publishers, authors and booksellers can sell their books to the public. Physical books, as well as e-books and audiobooks can be sold through the platform.
Adetayo Adegbemle, chief executive officer (CEO) of iKasuwa’s parent company said, “We are a startup that’s ready to fill a gaping niche. The demand is huge. Nigeria, with over 170 million people, also offers a book market that runs into billions of dollars, and internet penetration that stands at close to 150 million users, with over 70 million mobile devices – it is definitely a ripe market.”
With Amazon not yet serving the Nigerian market, Adegbemle says iKasuwa is the Amazon for Nigeria, and has beaten the global company to the market.
“We now have our own Amazon right here in Nigeria. When and if Amazon decides to come to Nigeria, we shall be ready for them.”
