HTC pulled the curtain back on its Windows Phone 8X and 8S smartphones, the latest takes on Microsoft’s upcoming mobile platform.

It’s shaping up to be an aggressive launch for Windows Phone 8, which already has the backing of Samsung, Nokia, and now HTC. The phones are expected to debut in November, following closely behind the launch of the desktop and tablet operating system Windows 8.

It’s an illustration of Microsoft’s confidence in HTC that the Windows Phone name will actually be used as the name of its devices, perhaps dampening Nokia’s claim to being the “real” Windows Phone devices.

The HTC phones come in different vibrant colors and boast strong camera technology. They also feature more than a passing resemblance to Nokia’s own Lumia line of Windows Phone handsets, which also come in a variety of color. The company said its engineers didn’t decide to add colors to its phones because of Nokia.

“We don’t feel the need to respond,” said HTC representative Jeff Gordon.

HTC unveiled the two phones at an event in New York on the 18th of September 2012.