Nigerian fintech startup HerVest has made history as the first African-based startup to be featured in the global Google WeArePlay campaign.
WeArePlay campaign celebrates the diverse community of individuals and businesses building innovative apps and games on the Google Play platform.
HerVest is a pioneering inclusive finance for the African woman.
They cater to smallholder women farmers and women-owned/led SMEs in Nigeria. They provide easy access to target savings, impact investments and credit financing.
At the core of HerVest’s mission is their innovative app, also called HerVest. On app offers a wide range of financial services designed specifically to meet the needs of women.
These services include savings plans, investment opportunities, and financial literacy resources.
Solape Akinpelu, Co-founder and CEO of HerVest, expressed her excitement about the feature in the WeArePlay campaign.
She said; “We are incredibly honoured to be the first African startup featured in the WeArePlay campaign. This recognition underscores our mission to close the economic gender gap and provide women from different demographics with customized financial products they need to achieve their financial goals.”
Google’s selection of HerVest’ for the WeArePlay campaign reflects the growing prominence of African startups in the global tech landscape.
Yomi Ogunleye, co-founder and CTO of HerVest, reiterated the company’s excitement to showcase their contributions on the WeArePlay platform.
“HerVest is a shining example of the innovation and creativity that African startups bring to the table. We are proud to feature in the global #WeArePlay campaign and showcase our immense contributions to the global tech ecosystem,” he said.
HerVest’s feature is a source of pride for Nigeria and the entire African tech community. It also serves as an inspiration for others in the region.
Their innovative approach to financial inclusion aligns perfectly with Google’s commitment to support diverse app developers and promote inclusive technologies.
With their determination and success, HerVest is paving the way for more African startups to make a lasting global impact.
HerVest’s ultimate goal is to bridge the gender gap in Nigeria. The startup also plans to reach 1 million women by the end of 2024.
