Eskimi today announced its partners will be able to use a new set of click to action functions on the Eskimi social and Eskimi programmatic DSP. The services are click to USSD, click to call or click to SMS.
Eskimi management in a statement said the new functionality will allow its advertisers to even more increase their return on investment while running mobile adverts on Eskimi platforms – either Eskimi social or Eskimi DSP.
“Consumers are conducting a lot of transactions with their mobile devices – they call and order services and products, use USSD banking applications, buy data bundles over USSD and SMS, but it has never been so easy for advertisers to drive traffic to direct action until now. We are extremely happy to introduce this unique functionality in the market”, Vytas Paukstys, CEO of Eskimi, commented on the launch of new functionality.
The click to action functionality is targeted only to the devices that support the function technically, so advertisers will not waste their budgets on devices that cannot call, activate USSD or transfer the user to the SMS window with prefilled information.
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