As events unfold in the world Twitter is a platform to catch the least and trendiest events with just one click and one of the best ways to unveil happenings in the world is for a Twitter user to click the search engine and connect to conversations and areas of interests.
Twitter has not only created an avenue for such insights, but has also given businesses the avenue to connect with the not only users but to prospective customers and fans, Twitter recently announced a new search engine created to accommodate promoted accounts; promoted accounts are accounts used by business to advertise to users. This is pretty much different from promoted tweets or trends in which it is just a fraction of one’s business advertised.
As twitter quoted “We automatically select relevant searches queries for presenting promoted accounts based on advertiser’s targeting choices with no need for additional action taken for businesses to access this capability”
Twitter who is pleased at this new line which helps to further connect businesses to users on the instant with ways to now have expanded benefits even to creating promoted accounts in the search.
With this bright path, various promoted accounts can be made known to users in search results also with suggestions of people to follow. An advertiser’s target demography can be made easier for such businesses where no extra account should be created by the user to be aware of its impact or trends where their products are concerned.
Twitter is giving great benefits to businesses where a follower base can be built of active users which are over 70% more likely to make a purchase form a followed brand or product on Twitter as research has shown in the past.