Google has released a breathtaking documentary that tells the story of LifeBank and the innovative ways it is utilizing to save lives everyday. This captivating documentary highlights the innovative way LifeBank uses to get needed critical health products to the hospitals on time.
Nigeria has the 4th highest maternal death rate in the world. Hospitals rely on medical supplies from blood banks, but deliveries often arrive too late. The crew of this short documentary spent a month embedded in a Lagos hospital, following six pregnant women and four LifeBank delivery riders on a mission to save as many lives as possible. LifeBank, a health technology and logistics company was founded in 2016 was created to address one of the leading causes of maternal mortality, postpartum hemorrhage. Afterwards, it has constantly been innovating around the supply chain to provide technological solutions to pressing issues, one of such innovative services is AirBank, an emergency on-demand delivery of medical oxygen across Nigeria.
The 7 minutes video documentary followed the intriguing and intricate process of blood delivery from the point of request through the delivery process until it gets to the patient that requires it. Google maps is the most important technical tool that helps the LifeBank medical dispatch riders to navigate their way either in a traffic jam in a busy metropolis like Lagos or a remote town in places like Ibadan, Oyo state. Since inception, LifeBank has saved over 9000 lives through its innovative health products delivery system.
Call Me Blood gives a vivid and thrilling account of LifeBank’s innovative process in getting blood products to the patients that require it. This informative documentary by Google gives viewers a front row seat that sits them in the middle of a blood delivery process. It documents the pivotal role medical dispatch riders play in ensuring that blood is delivered safely and timely.
This story as told by Google brings to life LifeBank’s motto of ‘In the business of saving lives’, as LifeBank continues to save thousands of lives, one life at a time.
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