As a digital marketer or founder of an online brand, you are probably overwhelmed by the vast array of web analytics tools out there. However, you need to figure out exactly where you want to place the heaviest focus on and seek suitable technologies.
Whether you decide on using pure analytics or combine it with marketing automation and web personalization, the metrics to consider are: Traffic, Conversion Rate and Average Order Value.
With these three metrics you can determine your:
1. Orders = Traffic x Conversion Rate
2. Revenue = Traffic x Conversion Rate x Average Order Value
So, the best analytics tools you should know about are:
1. Google Analytics
Google Analytics is a great base tool. It is extremely robust, flexible, and free. It does not require digging and setup time to get it to display the data specific to each site. This is one tool that every business should have on their website. One of the many benefits of having Google Analytics installed on your site is that it has features that are critical for those engaged in eCommerce.
OpenLinkProfiler is a freemium tool that can be used for Backlink analysis. With it, you can check backlinks, their count, influence score, anchor texts, etc. Also, this tool can be the determinant of many decisions in SEO.
Mixpanel is mainly used for Marketing Analytics and it is free for 1000 profiles. It can be used to to measure users’ activities, retainership and needed improvements. Mixpanel has amazing features like retention metrics, A/B testing, retrospect funnels, and push notifications.
4. Facebook Analytics For Apps
Facebook analytics is a tool that can be used to analyse users and their behaviour. This is a free tool, especially for app users. It lets you check traffic, sources, send notifications, etc. Facebook Analytics is definitely a complete package.
In addition to other business features, Zoho is used for CRM application, is of a freemium model for 10 free users. Zoho should be your first choice when managing leads. Its interface is easy to use and can set lead status, mark comments, and integrate the platform with other applications.
Piwik is a good alternative with practically identical features to Google Analytics. It provides all the functions to help you gain an insight into your site performance and measure your goals. Piwik is available in both free and paid versions. It is also downloadable and can be hosted correspondingly.
Clicky is an analytics system specifically created to cater to the needs of small and mid-size businesses. It has features that are easy to use and excellent for real time monitoring. Clicky helps to provide all the data quickly, so you can react to any changes quickly too.
8. Sprout social
Aside Hootsuite, SproutSocial is an effective social media monitoring platform. It offers some features that you can’t get from Hootsuite, especially if you are willing to put up a little extra cash. Some of its best features are the aggregation of all social activity and mentions into a simple “messages” format and their many exportable reports.
Woopra analytics provides a robust and comprehensive report on every visitor on your website. It tracks their actions, helps you understand their behaviour, and help better their user experience. It provides a somewhat individuality to every statistic viewed.
10. Zen desk
You are nothing without your customers. So keeping them happy and resolving any issues that they have should be one of your highest priorities. ZenDesk allows you to do this when you don’t have the budget for full time customer service over the phone. ZenDesk is undoubtedly one of the best solutions for customer support.
Identifying itself as the leading retargeting platform, AdRoll is a must for retailers that want to recapture the attention of visitors that did not buy or did not buy enough.
Mint helps you to understand where and what interested is being generated on the website. With this you can better understand and serve your visitors.
Evidently, there are too many solutions in terms of analytics tools to use. However, it comes down to what areas of your business you want to optimize.