Lenovo recently announced a new partnership with Ashton Kutcher at the livestream launch event of the new Yoga Tablet, held at the Youtube Space LA. Yeah. Ashton Kutcher, the American actor who acted in the movie about Steve Jobs, No String Attached is now a product engineer at Lenovo. In his new role as a Lenovo product engineer, Kutcher will work with the company’s engineering teams around the world to develop and market the Yoga line of tablets by providing input and decision-making into design, specifications, software and usage scenarios.
Though it might look like the usual endorsement deal celebrities get, Lenovo says Kutcher will actually give advice regarding the company’s Yoga line of devices. What’s more, Kutcher himself says he plans to make his mark. Speaking to USA Today, the star said that Lenovo makes ‘really, really, really good hardware,’ and that he wants to help make the Yoga line as consumer friendly as possible. As we continue to push into new PC Plus product areas and lead in multimode computing, Ashton will help us break new ground by challenging assumptions, bringing new perspective and contributing his technical expertise to Yoga Tablet and other devices.
“This partnership goes beyond traditional bounds by deeply integrating him into our organization as a product engineer as we look at developing the next wave of products,”Lenovo said in a statement released today. “As we continue to push into new PC Plus product areas and lead in multimode computing, Ashton will help us break new ground by challenging assumptions, bringing new perspective and contributing his technical expertise to Yoga Tablet and other devices.”
Lenovo also points out that aside from being a successful movie and TV star, Kutcher, in his role as co-founder of A-Grade Investments, has provided venture capital and collaboration for the likes of Airbnb, Fab, Foursquare, Spotify, Path, and Uber. Speaking about the partnership, Kutcher praised Lenovo’s entrepreneurial spirit.[pull_quote_center]”This partnership with Lenovo brings together my love of technology and design that makes your life better. I can’t wait to dig in and help Lenovo develop future mobile computing products, starting with the Yoga Tablet,” said Kutcher.[/pull_quote_center]“Lenovo is all about innovation and strong leadership. Entrepreneurship is part of their DNA, and I couldn’t ask for a better fit.”
Neither party discussed the finer details of Ashton’s role at Lenovo, but it seems that appearing in commercials is among his duties (of course). Well, if you’ve got an award winning actor in your engineering division, you might as well put those talents to good use, right?