Google’s first item tracker, Pixel Tag, went on sale on Nov. 11, 2026. The Pixel Tag price is $29.99 for one tag or $99.99 for a four-pack, according to Google’s November Pixel Drop announcement and its US store. The Google Store showed a Buy button when we checked that morning. If you carry a recent Android phone and you lose your keys twice a week, this tag was built for you. If you carry an iPhone, Google only lists Android phones as compatible, so AirTag is still your tracker.
The short version
Google now has its own Bluetooth tracker for keys, wallets and bags. It costs about the same as Apple’s AirTag, but it is made for Android phones, and newer ones at that.
- Pixel Tag costs $29.99 for one or $99.99 for four, which works out to about $25 a tag in the four-pack.
- It runs on a CR2032 coin battery that Google says lasts over a year, and you can replace it yourself.
- Google lists Android 9 or later, but its fine print adds that the phone also needs Bluetooth 6.0 or later, a recent version that many older phones do not have.
- Apple’s AirTag costs $29 or $99 for four on apple.com, so the price gap is 99 cents a tag.
- The downside: Google only lists Android phones, so it is not a pick for iPhone owners.
Pixel Tag price and what you get for it
Here is the math on the two packs. Four single tags at $29.99 each cost $119.96. The four-pack costs $99.99, so you save $19.97, and each tag works out to about $25. If you plan to track more than two things, the four-pack is the better buy.
One small thing to check at checkout: Google’s August announcement listed the tag at $29 and the four-pack at $99. Google’s November post and its store page now both list $29.99 and $99.99.
According to Google’s store page, each tag:
- measures 1.1 inches wide, 1.8 inches tall and 0.2 inches thick, and weighs 0.4 ounces with the battery
- uses a user-replaceable CR2032 coin cell battery that Google says lasts over one year, based on its own testing
- is rated IP67, which means it can sit in 1 meter of water for up to 30 minutes, but Google notes that does not make it waterproof or drop-proof
- comes in one color, Fog
Google’s August post adds that the tag has a stainless steel body and a built-in speaker, that you can share one tag with up to 10 people, and that your phone can warn you if you leave a tagged item behind.
Which phones work with Pixel Tag
This is where most people need to slow down. Pixel Tag has two levels of finding.
- Find it on a map. Google’s store lists Android 9 or later under compatibility. But a footnote on the same page, and Google’s August announcement, say the tag needs a phone running Android 9.0 or later and Bluetooth 6.0 or later. Bluetooth 6.0 is a recent version, so check your phone’s spec sheet for it before you buy. Your tag reports its location through Find Hub, a network that Google says includes over 1 billion Android devices. Google says the location information is end-to-end encrypted.
- Walk straight to it. The arrow and distance guidance for close-range finding uses Ultra Wideband, which only some Android phones have, and Bluetooth Channel Sounding, which needs Android 16 and Bluetooth 6.0.
What changes for you: for the first time, Pixel and other Android owners get a tracker from Google itself at the same headline price as AirTag. The right tag is the one that matches your phone, not the one with the better ad.
If you are still choosing a phone, our list of the best phones under $500 shows which models are worth it this season. And if the thing you keep losing is the phone itself, here is how to track a lost phone with its IMEI number.
Pixel Tag vs AirTag vs Galaxy SmartTag2
| Tracker | Price (checked Nov. 11, 2026) | Made for |
|---|---|---|
| Google Pixel Tag | $29.99, or $99.99 for four | Android phones |
| Apple AirTag | $29, or $99 for four | iPhone |
| Samsung Galaxy SmartTag2 | $29.99 | Samsung Galaxy phones |
Prices are from Google’s announcement, apple.com and samsung.com.
The downside: this tag needs a newer phone. Google’s fine print lists Bluetooth 6.0 or later for the tag itself, and the on-screen arrow that walks you to it needs Ultra Wideband, or Bluetooth 6.0 on Android 16. If your Android phone is a few years old, check its Bluetooth version first.
Skip if: you use an iPhone, or you already own Galaxy SmartTags that work well with your Samsung phone.
A tracker is also an easy, useful stocking stuffer. Our guide to tech gifts for parents and grandparents has more ideas picked by the problem they solve.
Also in Google’s November Pixel update
The same update brings Gemini Intelligence to Pixel 10 phones. It adds Rambler, which cleans filler words like “um” out of your voice typing, and lets you create your own home screen widgets. Pixel search, which finds photos, emails, messages and settings in one place, now works on Pixel 6 and newer. Google says the updates start rolling out now and will continue over the next several weeks, so they may not show up on your phone today.
