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5 Ways To Attract Customers With Your Mobile App

We live in the smartphones era where most people are likely to open between one to ten mobile apps everyday. Mobile apps have become a big part of our lives –from shopping to booking air tickets and all things in between.

This goes to show the importance of developing apps that are user-friendly and easy to use. Mobile apps should have the right elements to keep users engaged, busy and returning.

To make for a great customer experience, here are things to keep in mind when designing mobile apps  :

 

1. Keep the things simple

You don’t need complex designs or to work super hard when designing your mobile apps. After all said and done, users would take the ease of navigating your app over anything else. Therefore, your app design should convey your message in the quickest and most seamless ways possible. 

 

2. Eye-catching graphics

Former Apple CEO, Steve Jobs is famously quoted saying “Designs should SPEAK”.  A mobile app designer’s focus should be on using the right images, font, font size, and graphics relevant to your product or service. While making graphics, the smart thing to do is give it your best..

 

3. Clarity of purpose

This is the part some app developers miss to perfect. You can’t afford to have a mobile for the sake of it. Let the app be very clear on the services/Product and the solution you provide. Otherwise, the core purpose of awareness and profitability will be defeated.

 

4. High level security

With all the order-making, shopping and paying of bills happening on your app, security should be top priority. You don’t want anyone or anything tampering with the privacy of your users. When developing an e-commerce or online payment kind of service, ensure this is well taken care of.

 

5. Customer feedback

Consider including a feature for customer support, experiences, and feedback to help you track performance and the need for improvement. You can give stacked rewards like mobile games,  free/subsidized shopping tickets as part of your reward program. You can also try giving reward points when users refer friends to shop with you.

 

We bet you found this article helpful. Share your thoughts in the comments section!

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