As a budding Nigerian entrepreneur, you’d agree that every single kobo is important. Fortunately, there are lots of free digital marketing tools that can help you manage your business.
Below are five of them:
1. MailChimp – Email marketing
MailChimp is a genius free email marketing tool and one of the easiest for entrepreneurial newbies to learn. It’s no longer news that email marketing is imperative to the success of most businesses. To build a sustainable brand on social media platforms like YouTube, Facebook, Instagram and Twitter may be somewhat limiting due to the constraints of those channels.
However, MailChimp provides a more personal interaction between a brand and its consumers by offering you tools needed to effectively follow-up leads.
2. SurveyMonkey – Customer feedback
Surveys are excellent way to collect information on consumers, engage them, and discover tangible trends in the marketplace. SurveyMonkey is one of the most popular free online survey tools and can offer you exactly what your business needs.
SurveyMonkey’s software is amazingly simple. You can design, create and publish your own business survey –all in few minutes. Also, you’ll be able to analyze the results in the back-end.
3. Buffer – Social media engagement
Buffer is a social media management tool that will help you streamline your social posting efforts. It can help you leverage on your marketing initiatives and increase your followers. Here, you can engage your audience and build your brand.
Buffer lets you connect multiple accounts to one dashboard; schedule posts; create drip campaigns; and analyze the success of your posts.
4. Sniply – Call-to-action
Sniply is a powerful tool that allows you to attach a call-to-action on every piece of content you share. If you use social media regularly, then you may also be sharing content from other known experts in your industry. Due to the fact the shared content remains on a website that you don’t control, there is very little chance that the user will visit your site after reading the article.
However, Sniply allows you to put a inbound button or CTA into a frame that the article sits inside. This gives you some control of the platform and perpetuating traffic from the non-affiliated content that you share.
5. Customer.io – Customer engagement
Using Customer.io can help you automate and personalize the conversations you have with your customers.
Customer.io helps you send automatic email to your customers based on the things they do on your website. For instance, any time a customer visits your website, adds something to his or her shopping cart and leaves before completing a purchase, Customer.io automatically sends a reminder to buy.
What other tools can you share with us? Share your thoughts in the comment box!