The amount of visibility a business enjoys will directly impact the business’s level of results, valid in all business verticals. Even when you are not a social media star, you would need a level of visibility to sell just about anything. In this digital age, press release distribution is one of the most effective marketing strategies that can guarantee instant results at the push of a button. As the concept of marketing changes, many brands are changing their strategies to meet up with the fast-paced and digital-driven marketing ecosystem. In this article, Cookie-less World of Marketing: How Brands Can Prepare To Ride The Next Wave, the concept of attracting visitors is changing rapidly from Paid Media to Earned Media.
Before you distribute a press release, you want first to consider how to write a press release that can help you get attention. The copy used in a marketing campaign is the most critical part of a campaign, and the same applies to PR distribution. Consider browsing through a few press release examples in your industry, as this will let you see what others are doing.
You will then be able to generate new ideas on making your press release copy better and gain more visibility for your business. Using a press release format will help you get things done in less time, as you will be able to follow a structured pattern while writing the press release.
Adding Press Release Distribution to Your Marketing Mix
The fundamental essence of any marketing campaign is first visibility, and every other thing can come in between. Although press release distribution is not a popular strategy for most small business owners, remember that smart people do things that get the results and are not popular.
It would help if you consider using press release distribution services that are affordable, and by adding this to your marketing mix, you are placing yourself one step in front of the competition. For example, if you want to publicize an event, writing an event press release can help you create some buzz around the event.
Sending a press release can be as easy as punching a few buttons. There are several press release distribution services out there that can help you syndicate a press release within a few hours. Press release distribution agencies like NewswireJet can help you shorten your journey to massive online visibility at an affordable rate, even if you do not know how to write a press release. NewswireJet’s process is not only easy but fast as well, as you can get your press releases published on global media sites like MarketWatch and several local media affiliates to top US media houses.
Factors to Consider Before Choosing a Press Release Distribution Service
Choosing a press release distribution service is very important in helping you achieve maximum media traction. PR Distribution services differ in their media reach, search engine visibility, and affordability. It is also essential to consider a press release distribution agency with a track record of fast and dependable customer support. It can be a game-changer when you need to contact your newswire agency for a last-minute request.
It is not uncommon to find out that most newswire agencies are slow in responding to customer queries. Most business owners who use PR distribution find this frustrating, especially when they need to push news out there that is time-bound. To avoid this, it will be brilliant only to choose a service provider with fast and dependable customer support so you can be sure you have a solid team in charge of your earned media strategy.
One of the costliest parts of PR distribution is paying a competent press release writer. Most PR writers can charge a high amount for a standard 400 words press release. Since press releases are a bit different from the usual article writing, PR writers tend to command higher rates, as high as $300 for a press release. While many PR distribution service providers do not offer this as an addon service, NewswireJet offers a pricing pack, BuzzMaker Plus, which covers press release writing and distribution.
With this, business owners will only need to provide a rough draft of the press release, and you will receive a standard press release within 48 hours. Once the press release is accepted, all you need to do next is upload the press release, hit the submit button, and wait for your report.
Conclusion
A press release is an easy and affordable way to give your brand traction and share your story with your audience at your own pace. Known as earned media, you have total control over when and how to publish your press release. Having your brand on major media sites will exponentially increase your digital footprints when potential customers search about your brand online.
