November 20, 2017

New ‘Dell Create’ Services Solution Revolutionizes Media and Entertainment Workflows

Olawale AdeyinaApr 18, 20134min

Dell  announced Dell Create, Multi-Vendor Cloud for Content Creators, a new professional service designed to help large broadcast companies, studios, creative shops and other media and entertainment customers dramatically improve their content workflows with a centralized IT environment. Dell Create helps customers reduce operational costs and increase efficiencies through the Dell-managed organization and implementation of a customized combination of customer-approved vendor solutions, carefully selected to operate seamlessly together to meet the unique needs of each customer.  This helps customers do more of what they do best and spend more time being creative.

Today, most broadcast companies, studios or creative shops manage the creation and/or distribution of content themselves. These processes require the orchestration of many areas of specialized expertise, from business process management to unique video-related tasks. Each of these niche areas is generally serviced by different vendors that have their own platforms and applications. As a result, companies are required to constantly re-invent their workflow process to get the disparate technologies and processes to work well together.  This cumbersome process plagues most businesses with inefficiencies, lack of standards and redundancy.

Dell Create is designed to help customers save money and have more time to focus on the creative process by providing them with a converged hardware and software data center model, as opposed to traditional workflow silos.

“Dell Create is based on direct customer feedback and the pain points those customers experience in the workflow process,” said Chad Andrews, Dell Media & Entertainment vertical strategist. “Dell Create offers customers a COMPASS (Collaborative Multi-vendor Platform-as-a-Service) computing model that enables customers to benefit from an ecosystem of best-of-breed vendors that share a pool of common technical resources, dramatically reducing costs and eliminating redundancy.”

Dell Create services include the following steps:

  1. Dell gains a firm understanding of the customer environment and opportunity to improve and modernize. Dell leverages key system integrators and developers to analyse the customer’s IT environment.
  2. Dell recommends the best workflow based on the customer’s needs and business goals. This recommendation includes a custom framework that integrates the right media and entertainment vendors for each customer’s unique requirements.
  3. Dell then develops a recommendation for and helps implement an up-to-date, networked infrastructure based on customer direction and to adequately support the new streamlined workflow.

Customers in the media and entertainment industry focus on a variety of content-related tasks, spanning from content creation and management to digital rights management and distribution to the need for more dynamic multi-device applications. Dell is in the unique position to support each of these unique needs from both the services and hardware perspective.

Olawale Adeyina

Jesus Boy, Tech Enthusiast, Team Lead: TechCityng.com, GreenStreetMedia.Ng



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