A Mobile Application, commonly referred to as an app, is a software designed to run on mobile devices, like smartphones or tablet computers. These applications usually seek to provide users with similar services to those accessed on personal computers. So, due to increased use of smartphones, the number of mobile app downloads have also increased tangibly.
The Mobile Applications market is huge — and it’s not going to stop growing. In fact, according to many investigations done in recent years, about 3.2 billion people use mobile apps on the internet in everyday life.
There are multiple trends in the mobile development industry in 2017. Some of these trends are in the application in the areas of augmented and virtual reality, artificial intelligence, IoT, location-based services, among others.
We present some of the trends generating huge revenues and profits for the mobile app market all over the world.
1. IoT + Wearables Apps
With Google recently releasing Android Things to increase Internet of Things adoption, there has been an increase in the demand for connected things. Apps are now required for smart devices, besides smart phones. This means developers will have to keep innovating to meet diverse needs. According to a survey, the wearable market will have 20% of market growth till 2020. Fitbit & Apple iWatch are some of the common innovations to gain over gadget freaks.
Internet of things is one of the most influential and preferable technology in probably every sector. From healthcare to infrastructure, IoT covers many big sectors and provides incredible solutions to the public.
2. Beacon With Integrated GPS Technology
Beacon technology, a subclass of IoT is also gaining grounds across so many countries. Many businesses use this technology for better user experience for their customers.
For instance, companies like Uber have made the most of this technology. More companies are jumping into the domain to measure the same success and popularity.
3. Augmented & Virtual Reality Apps
AR and VR apps have slowly but steadily started invading our lives. Apart from games like PokemonGo, real estate, fashion, and retail, more AR apps are being developed to get customers. VR-supported contents like apps for that are getting Oscar nominations, VR Headsets, online broadcasts, and 3D performances are growing exponentially.
Due to the increasing power of mobile devices, many new concepts based on these two technologies are gaining traction in 2017. The demand for immersive experiences across many industries is seeing a big jump.
4. Micro and Enterprise Apps
In today’s competitive world, Enterprise Mobile applications have become a focal point in the current market trend. This app plays a crucial role in innovative ways for businesses like FMCGs, industrial product, etc to grow. Moreover, it is estimated that the area of enterprise apps will become large in the coming years.
The fundamental and the most desirable features of Enterprise mobile applications are their availability, reliability, scalability, and security.
5. Security Apps
With the development of the mobile app industry, security concerns and threats to the apps have also grown. For instance, Apple has incorporated the robust App Transport Security (ATS) for all iOS applications. Google is also using more stringent app permissions model and security updates.
Due to recent massive cyber attacks like WannaCry, the focus on security app is inevitable. It is a known fact that the free apps currently in the market wouldn’t even pass the basic security tests. Sadly, people have fallen for baits to share their private information and fall prey to privacy threats.
6. Cloud-driven Apps
Cloud technologies have become the favourite of mobile app developers. They can be used more to develop apps that require integration with IoT, wearables, artificial intelligence etc. Cloud-based apps can be run on any device and it is difficult to tell if it is a cloud-based app or not. Developers, customers and tech professionals enjoy the impact of cloud technologies in our collective lives.
Currently, cloud computing can directly fetch data from cloud and take minimum space in your smartphone internal memory on Google Drive, Dropbox, and OneDrive.
Cashless currencies are the fastest developing currencies in the world. So, it is no surprise that M-commerce is spreading like wild fire. Innovations like Google’s Google Wallet and Apple’ s Apple Pay are great examples. This trend has been predicted to be the future of mobile apps in few years.
Now, numerous number of people make purchases through Google wallet and Apple Pay, instead of with credit or debit cards. This is giving a big push to m-commerce.