Apple has officially unveiled the iPhone 17 lineup at its event on Tuesday, September 8, introducing major changes to its flagship smartphone series. The highlight of the launch is the new iPhone Air, which replaces the iPhone Plus and is now Apple’s thinnest iPhone ever.
Alongside design changes, Apple also announced longer battery life, MagSafe wireless charging across all models, and improved cameras with higher megapixel counts. The devices will be available for pre-order starting September 12 and hit shelves on September 19, 2025.
Key Features of iPhone 17
- ProMotion Display: The iPhone 17 now supports an always-on display, a feature previously limited to Pro models. The screen has also been expanded slightly to 6.3 inches.
- Camera System: A 48MP ultra-wide camera and 12MP macro lens power the main rear camera, while the front-facing camera features a square sensor for better selfies across multiple orientations.
- Durability: Apple introduced Ceramic Shield 2, offering stronger scratch resistance and improved durability.
- Battery: Promoted as offering “all-day battery life,” though Apple has not disclosed exact usage times.
iPhone 17 Pro and Pro Max
Apple has redesigned the camera bar for the Pro models, which now stretches across the width of the phone. These premium devices feature:
- A 48MP telephoto lens with 1x, 2x, 4x, and 8x optical zoom
- 8K video recording capabilities
- Apple’s custom Wi-Fi 7 chip for faster connectivity
- Brighter displays with up to 39 hours of video playback
iPhone 17 Prices
- iPhone 17: $799
- iPhone Air: $999
- iPhone 17 Pro: $1,099
- iPhone 17 Pro Max: $1,199
iPhone 17 Colors
The standard iPhone 17 will be available in:
- Black
- White
- Steel Gray
- Light Blue
- Green
- Purple
Meanwhile, the Pro and Pro Max come in exclusive finishes:
- Blue
- Orange
- Silver
Pre-Order and Launch Dates
- Pre-order opens: Friday, September 12, 2025
Official release date: Friday, September 19, 2025