TikTok has now announced the launch of SoundOn, its own distribution platform that would assist musicians in building a career and a fanbase.
A statement on the SoundOn website describes it as “an all-in-one platform for marketing and distribution, helping you build a career and find new fans through TikTok, exclusive partners (Resso, CapCut), and on other digital streaming platforms through our global distribution service.”
For in-Bytdeance platforms such as TikTok and Resso, artists are able to obtain 100% royalty for an unlimited time, and for off-Bytedance platforms, they will receive 100% royalty in the first year and then 90% in the years following.
“The platform allows artists to upload their music directly to TikTok and begin earning royalties when that music is used. SoundOn pays out 100% royalties to music creators in the first year and 90% after that, and provides a range of promotional tools and support. Audience insight and development, expert advice from a dedicated SoundOn artist team, access to TikTok’s song tab where music is linked on profile pages, and promotional support through creator marketing on the TikTok platform is all part of what’s offered to artists signing up,” the statement explains.
SoundOn is also presently free to use for music distribution, as the company assures that all transaction fees will be waived.
According to Ole Obermann, Global Head of Music at TikTok, “New artists and musical creators are a vibrant community within TikTok and SoundOn is designed to support them as they take the first steps in their career. Our SoundOn teams will guide creators on their journey to the big stage and bring the expertise and power of TikTok to life for the artist. We’re incredibly excited about how this will surface and propel new talent and how SoundOn will contribute to an increasingly diverse and growing global music industry.”
SoundOn is now accessible in the United Kingdom, the United States, Brazil, and Indonesia, following a period of beta testing. Artists in these countries can register through: https://us.soundon.global or https://www.soundon.global/.
