Hotel booking platform Jovago has added the Swahili language in its newly-improved and user-friendly website. This new development would allow over one hundred million more Africans to easily access the Jovago website and carry out transactions.
Swahili, the newly added language makes the Jovago website even more accommodating of the African continent. Research shows that Swahili speakers have increased from 5 million people in 2007 to 15 million in 2012. This five-year assessment shows the tenacity of the language and its increasing emergence within a short period.
First made available in French and English, further developments were made on the website to make it more inclusive and accessible to all, this started with the addition of the three major Nigerian languages (Hausa, Ibo, Yoruba) on website granting a chunk of Africa’s most populous nation all-round access to the Jovago platform. These available translations were also supported by the provision of customer support in local languages.
With a presence in strategic cities spread across Africa, Jovago aims to take a more active role engaging with the locals and supporting the local multicultural community. This new inclusion showcases the value that the company places on the needs of the customers and the drive to engage with all our east african customers over multiple social media platforms without any language barriers.
“We are proud to announce the inclusion of the Swahili language, this is a step towards our goal of customer satisfaction and language localization” stated CEO Paul Midy “as the leading hotel booking website in East Africa, we should speak its most popular language. At Jovago.com, we are passionate about the needs of the customers with this in mind, we bring our creativity and innovation to the table so that our users can have a personal touch to our services even though the transactions are carried out online.”
With the Swahili option now made available on the website, Africans native to Tanzania, Kenya, Burundi, Rwanda and Uganda amongst others can have access to Jovago services in their local languages. In this bid to expand the reach on Africa and boost customer relations, plans are being made to include the amharic language which is a major language of Africa’s 2nd most populous country – Ethiopia.
