Daily, we receive loads of adverts on the internet, which can be very annoying. But, understanding how these Ads come to be on sites we visit can give better control over the kinds of adverts you see on the internet.
There is a never-ending global debate regarding adverts and the data they require to run. Sometimes you are puzzled by the accuracy of these adverts. Shockingly, a good number of them tend to show things of interest to you. These adverts come together based on what you search for on the internet; your most frequent searches become the most redundant adverts that you receive.
This simply means that companies like Google keep check of what you search for, in turn using this information to serve you adverts. Sometimes the adverts can become a pain in the neck due to how persistent they are with every click you make on the internet, but not for long. With Ad personalization on your Google account, you can control the kind of adverts that you receive. Here’s how.
Control your internet experience with Ad personalization on your Google account
While you can’t reduce the number of advertisements that you receive on the internet, you can curb the kind of adverts that you see. Once you get to see just how much data Google gathers from your searches and how accurate it is, you’d be mildly startled. But, you can control the kind of information collected from your searches through your Google account.
- Open the setting on your device and select Google, or log in to your Google account via your web browser.
- If you use the setting, select “manage your account.”
- Once you are in, navigate to “Data and privacy,” and scroll down to Ad settings.
- Your Ad personalization will be on automatically, this means that Google sends you adverts off what you have an interest in.
- Scrolling through the page you will see information such as your age range, gender, languages you speak, and other things you search about. These form the kind of adverts that you receive.
- Select items on the list that you don’t want to see adverts from and turn them off. This will help reduce the range of topics your Ads will come from.
PRO-TIP: You can also work on your Ad personalization for YouTube from this page.
There is also the option to turn off your Ad personalization from this page. Doing that will prevent Google from using your search results to serve you adverts. Google promises not to sell the information it collects from your search to any company.