Owning an online store has a lot of perks: it is self-run, has good revenue potentials and requires minimal overhead, compared to traditional retail shops.
However, there are some significant drawbacks to running a new digital store. The major one is having to compete with big online marketplaces. Despite this, studies and experiences have shown that running a successful eCommerce store is feasible.
We found you 5 effective strategies capable of driving traffic to your online store.
Create a value-driven blog
As you know content has become the new form of search-engine marketing. It’s estimated that over 80 percent of companies employ some sort of content strategy but only 32 percent feel their strategies are effective.
The truth is, content marketing is a tough animal to wrangle. To outsiders content seems simple: write a blog, post an image, create a meme and there, you’ve got a blog. It isn’t that easy. You must create highly targeted and quality content to receive the results you desire.
Produce and publish videos of your products
Video is a powerful selling tool that provides the right information at the right time to consumers. There are two ways to publish the video on your site. The first is to self-host the video on your site. Self-hosting is great for sites that want their sites to rank for the videos. The second way is to use a third-party service like YouTube.
One of the nice things about using these platforms is the video is hosted on their servers and won’t affect your site’s page load time. A benefit of publishing on YouTube is the fact that it is the second largest search engine behind Google.
Social-media campaigns with purpose
Social media campaigns are a no-brainer but often poorly executed. If there’s one thing to understand it’s this: Social campaigns shouldn’t be used to drive leads but to drive brand awareness and engagement.
Social media is an opportunity for online brands to engage with their customers, to make their customers the hero. Don’t shy away from asking questions, being concerned, and genuinely caring about your fans. When your customers know you care about them, they’ll start to really care about you. But besides engaging with customers, it can also affect your traffic volume.
Use tools and apps to promote your product
There are new tools being released every single day that can benefit your online efforts. Here is one tool that we consider to be on the cutting edge of eCommerce sales: Liketoknow.it. This tool allows users to convert their Instagram photos into commerce. In other words, this technology gives users the ability to tag items in their photos that links to the item online where people can actually make purchases.
Users are encouraged to publish and tag photos, because they receive a portion of each sale made from their tagged photo. If you own or run an eCommerce site I recommend either signing up for Liketoknow.
Push users to leave reviews
By now, most online storefronts have the capability to receive user reviews; however, most sites are not effectively pursuing this strategy.
Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? Each user review has an immense impact on the purchase decisions of your customers. User reviews also give your product pages higher chances of ranking as well as more social engagement.
As always, we hope these tips were helpful. Let us know in the comments!