Terragon Group- Africa’s largest digital media company says it can now create Augmented Reality (AR) Solutions in Africa. The company partnered with Blippar.Inc – a global leader in AR and maker of the blippar app, to bring this service to the African market.
As part of publicity for the arrival of its AR solution, Terragon launched a social media campaign on May 1st with the hashtag #BlippNaija. As part of the campaign, Android and iOS users are to download the blippar app (a visual discovery app that uses augmented reality and machine learning to give users more information about the physical world via smartphones and wearables) from the Playstore or apple’s app store, Blipp the N1,000 note and share their experiences using the #BlippNaija hashtag.
Wikipedia’s definition of Augmented Reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. Considering this, Terragon believes that its new offering would make mobile devices the preferred channel for organizations to advertise their goods and services.
Temitope Esan, Product manager, AR, Terragon Group, also added that “The opportunities for AR are endless to any organization as it seeks to enhance our real world experience. By superimposing digital information on real life objects, individual customers are given a personalised and rich user experience that enables them to easily connect to a brand’s offerings. With the use of AR, Brands have an in-depth understanding of their customer behaviour that will increase affinity, user engagement and interaction with their various product/service offering,” Esan said.
Regardless of what business executives think about how cool or useful this app or Solution is, it still boils down to whether or not Nigerians will use it. I’ve tried out the app and so far it seems like the sort of thing that only inquisitive people or people who enjoy learning new things would find enjoyable.
As an Amazon Associate, TechCity may earn a small commission if you shop these products.
Crayola Ultimate Washable Chalk Collection (64ct), Bulk Sidewalk Chalk, Outdoor Chalk for Kids, Anti-Roll Sticks, Nontoxic, 4+
$9.88 (as of April 18, 2024 06:59 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
2 Pack Foil Curtain Backdrop Silver Metallic Tinsel Foil Fringe Curtains Photo Booth Props for Birthday Wedding Engagement Baby Shower Bachelorette Christmas Holiday Celebration Party Decorations
$5.99 (as of April 18, 2024 06:59 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
All-new Amazon Fire TV Stick 4K streaming device, more than 1.5 million movies and TV episodes, supports Wi-Fi 6, watch free & live TV
$29.99 (as of April 18, 2024 06:59 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Type C Charger Fast Charging, 2 Pack USB C Android Phone Wall Charger Block & 6ft Charge Cable Cord, for Samsung Galaxy S8 / S9 / S10 Plus Active S10e, S20 / S21 Ultra Plus, Note 8 9 10, Pixel 3 etc
$14.99 (as of April 18, 2024 06:59 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Alpha Grillers Instant Read Meat Thermometer for Grill and Cooking. Best Waterproof Ultra Fast Thermometer with Backlight & Calibration. Digital Food Probe for Kitchen, Outdoor Grilling and BBQ!
$15.99 (as of April 18, 2024 06:59 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
All-new Amazon Fire HD 10 tablet, built for relaxation, 10.1" vibrant Full HD screen, octa-core processor, 3 GB RAM, latest model (2023 release), 64 GB, Black
$104.99 (as of April 18, 2024 07:22 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Mac Book Pro 85W Charger Replacement for Mac Pro 15-Inch 13-Inch 2012-2017 Retina Display Ac 85W 2 T Connector Power Adapter, Laptop Charger Compatible with Mac Pro(Late 2012-2017)
$19.99 (as of April 18, 2024 07:22 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
Acer USB Hub 4 Ports, Multiple USB 3.0 Hub, USB A Splitter for Laptop with USB C Power Port, USB Extender for A Port Laptop, Windows, Linux, Acer PC and More (2ft)
$9.99 (as of April 18, 2024 07:22 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
65W Surface Pro Laptop Charger for Microsoft Surface Pro 10, 9, 8, 7+, 7, 6, 5, 4, 3, X, Windows Surface Laptop 6, 5, 4, 3, 2, 1, Surface Go Tablet, Surface Book 3, 2, 1, Support 44W, 36W, LED, 10FT
$26.99 (as of April 18, 2024 07:22 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)
