In Q4 of 2016, we spoke about a new entrant into the Nigeria e-hailing taxi sector, Taxify. And now, we are happy to bring you progress reports.
So far it seems their strategy of offering better rates to both clients and drivers is paying off.
As they are now number 2 Travel App in the three biggest Sub-Sahara African Economies (South Africa, Nigeria and Kenya).
In a post by BusinessDay, “there are currently about 2,000 drivers signed up to the service in Johannesburg…”
Perhaps, due to the reduced commissions paid by the drivers which lead to a reduced cost of travel for the passenger, they estimate that they “…are about 30% the size of Uber in Johannesburg and catching up to that in Cape Town and Durban.”
In a chat with the company, they claim “the demand for Taxify in Lagos is higher than initial hype in Johannesburg, so we’re growing there faster than in South Africa.”
With Uber having a very long year, filled with several lawsuits and the most recent claim of sexual harassment within the company.
This might be Taxify’s chance to move aggressively and capture the hearts of the many who might have “deleted Uber” in the #deleteUber movement. Finally, they claim “in most countries, our partners earn up to 20% more per trip than with competing services” said by one of their correspondence.
In order news, Taxify is looking to launch in London. Be a part of their journey, visit their website to learn how.
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