Huawei has appointed Lionel Messi as its latest global brand ambassador for its consumer business group. This affiliation according to the company is its way of showing the commitment of the brand to aligning with people that demonstrate and strive towards its shared value of connecting greatness.
Challenges test our desire to achieve what we want and love. To connect with greatness, we have to value the growth, learning, experiences and struggles as part of our story that brought us where we are now. Those who understand that we are always pursuing not success but challenges to be better. That is what makes Huawei and Lionel Messi a perfect fit.
According to the country manager, Huawei consumer business group Nigeria, Mr. Leo Jiang, “football is a passionate sport with lots of passionate fans, especially here in Nigeria. We are of course absolutely excited to be associated with the world’s top football legend, Lionel Messi. This will help our brand encourage people to focus, persevere, and make breakthroughs to connect with greatness”.
Huawei has gone further to introduce its flagship smartphone the Huawei Mate 8 and its mid-range phone the G-power into the Nigerian market to suit the various lifestyles of its consumers. G-power gives its customers a premium feel at an affordable price point with a reverse charging feature that enables the Huawei G.Power charge other smartphones. Messi is immediately fronting a campaign for current flagship phone, the Huawei Mate 8.
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