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Konga Design Challenge

Enter The Konga Graphic Design Challenge 2015

In a fast paced environment with an eclectic range of challenging design briefs, and creative outcomes expected within strict timelines, only the best survive. Add to that a participatory and mentorship approach which helps to develop research, analysis, evaluation and self-criticism skills, and you have the elements that combine to form the awesome team at KONGA known as the KONGA CREATIVES.

Now these creative minds are scouting for special individuals with in-depth design skills which include but are not limited to, illustrations, graphic designs, animations, UI/UX, Html, Php, and visual composition.

Through the CLEARANCE SALES DESIGN CHALLENGE you have an opportunity to join the best design team in Nigeria and gain valuable exposure to visual communication, advertising and other commercial creative arts. Is your creative ‘Kung Fu’ good enough? Step right up and show us what you’ve got.

THE DESIGN BRIEF

It’s the beginning of the year and we are looking to start a campaign on Clearance Sales on the Fashion, Electronics and Mobile phones categories offering our customers a whopping ‘up to 70% discount’ on all items purchased.  Konga.com is known for its affordable retail merchandise and this is the first big shopping event in Nigeria. This campaign will be promoted digitally (online) using click ads (web banner ads), on-site banners and outdoor advertising.

REQUIREMENTS

You are required to come up with clearance sale designs showcasing Fashion, Electronics and Phones categories for the 4 channels listed below:

  1.  Site Banner (812 x 336px)
  2.  Web banners (300 x 250px and 728 x 90px)
  3. Print (A5 landscape)
  4. Billboard (2000 x 731px)
GUIDELINES
  • The design must showcase a variety of products (fashion, electronics and phones) and must also emphasize that it is a clearance sale.
  • You are to come up with your own copy/text focused around the theme “Clearance sales – up to 70% off”
  • You are to use the fonts provided only and the other assets. However you can use any image sourced by you as you may find fit to enhance your creativity
ASSESSMENT

All designers are required to submit their design entries and a copy of their portfolio/url or 3 of their best designs, so as to give an overview on their abilities, strengths and scope of design. This must be sent to creative@konga.com. The design will be evaluated on the designer’s understanding of color theory, typography, element arrangement and usability goals.

Designers are to ensure submission on or before Sunday 25th of January 2015. All entries received after this will be disqualified. Designs must be exported in jpg format and sent in a zip file.

All designers should be proficient in the use of the adobe creative suite (Photoshop, Dreamweaver & Illustrator); knowledge of the Corel Draw suite is an added advantage.

Only shortlisted candidates will be contacted.

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